The Changing Face of Social Media

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I follow several people that work in social media.  I listen to people as they explain how to use social media to grow your business and at the end of the day, as you take it all in, you head will be spinning.  Boosted posts, organic reach vs. paid reach.  Post links, don’t post links, post pictures.

It is a miracle that I still have any hair.

I pose the following question for everyone here:

How do you use social media?  What are your goals with Facebook or Twitter or Instagram?  Are you using Snapchat for your business?

As you ponder that and even write your answer down, I want to post a second question:

Do your social media accounts reflect the values of your company?  reflect your values?

I am a fan of Gary Vaynerchuk and his “Thank You Economy”  (book review coming soon!).  The biggest thing that runs through my mind as I read the books or listen to various podcasts, is that at some point you are going to have to change your mindset on social media to actually be a place you are SOCIAL with your customers and consumers.   Your social media channels must become a place your customers are willing to travel to and check out (Facebook, I am talking to you here).

If you build your social environment to be one that actually promotes engagement and conversation, you will have people traveling to engage in the conversations.  It has started a little with advertised hosted Q and A sessions on some Facebook pages or Twitter chats at specific times.  But that is not enough.

Our social media channels must be a place that people want to travel to daily to engage with us and hopefully share what we have to say.  And more importantly, they need to feel like we are listening to them and not just selling to them.  We must be diligent with responding to comments and messages.  We must remember to respond to our visitors and embrace the opportunity communicate with them.

Too many times we treat our pages and various social media channels as mere showrooms for our products, trying to make a sell without even talking to the audience.  This mindset and attitude must change to one where we all reveal who we are and reveals the identity of our company.  It needs to be more of a lounge where questions are answered, philosophy discussed and ideas are shared.  It is a chance for us to show our willingness to change and accept customer feedback.

What are your thoughts on how to best utilize social media?