One of the things that you see all over the place as you explore how to be a success in any field is the idea that you have to insert yourself as being the expert in the field. I work with IT for a large university, mentor small businesses, and in the fitness field as a personal trainer. I am constantly growing and learning in all areas of relevance so that I can be the best that I can be.
If you are looking to grow your name at a break-neck pace, then inserting yourself as “the expert” might be the way to go. But you might also be proven to be just another person claiming to know more than they actually do.
One of the things that I emphasize is to provide the most value and knowledge to the people that trust you. I encourage people to approach their business how they would want to be treated by the companies they choose to work for. Don’t be like the cable companies and telephone companies setting up deals to get people to switch to you. Take care of the people that have been with you and reward longevity.
The same holds true with being an expert. Focus on becoming an expert in your one-on-one relationships. Focus on providing the value to the people who already have chosen you. Constantly grow in the areas that they need to develop. Most of the people that you work with are going to have very specific needs to reach their goals. Increase your value to them, by focusing your talents and efforts on making sure they know that their areas of concern are the very issues that you are devoting yourself to growing.
Let them know that your goal is to stay on top of the latest trends that will help them with their specific needs. For example, if someone is looking for a coach or trainer. I like to sit down with them and ask about what their goals are. From there, I will talk to them about setting up a basic program for their general health and well-being. From there, I take pre-existing knowledge and incorporate it into their training to meet their specific goals and explain exactly why I am introducing and training them the way that I do. The next step is to grow my knowledge base in the areas of helping them and sharing that knowledge with them.
I am not the expert in my space, but I am the expert of my people. If you want to be successful, you have to give people a reason to stay with you. That generally comes not from how much you know, but in how you develop your knowledge and make it personal to them.
I see too many people that want to be the expert and expect to have huge client basis just because they have inserted themselves as an expert. For me, that is not the best path. If you only have one client, be an expert on their business and their needs. Give them a reason to talk about you and refer you to others. Your business will grow if you devote your time to the needs of your clients first and foremost. They are telling you what is and is not important to know about. Focus on them, they are the one’s that need your services…and they need it now!